Kevin Joyce, Founder of Tiny Brains Consulting, is our resident expert on immersive media. With more than two decades of experience in the video game industry, Kevin is able to analyse projects and audiences for everything from design decisions to market assessment. Furthermore, as the founder and CEO of VRFocus, Kevin has been instrumental in the public perception of modern virtual reality (VR), augmented reality (AR) and mixed reality (MR) software and products.