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READ MORE2026 has arrived and we’re all ready to jump into another rollercoaster year for XR. In late 2025 there were all sorts of rumours as to what would be coming down the line: Meta extending the life cycle of Quest headsets (good) and raising the price of hardware (bad); Apple pushing forward with an ‘entry’ […]
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READ MOREAs XR continues to mature globally, industry gatherings have become essential hubs for sharing progress, forecasting future trends, and strengthening collaboration between creators, platform holders, and hardware manufacturers. In Japan, XR Kaigi has steadily grown into one of the most notable events in this space. I attended for the first time this month, and found […]
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READ MOREIn recent months I’ve had the pleasure to write innumerable press releases on behalf of Tiny Brains’ clients. These cover a variety of #XR topics, from games to hardware to experiential platforms, and much more besides. Through doing so, the team effort to achieve the highest standard possible has taught me a few basic principles […]
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READ MOREThe Apple Vision Pro is a game changer for XR. But perhaps not for the reasons your expecting. Yes, the technology is revolutionary, bringing brand new experiences to the home. Or enterprise. Or healthcare, education, architecture and innumerate other sectors. However, this is not the headset’s biggest strength in my opinion. What takes centre place is […]
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READ MOREThe #XR industry is a space with a lot of new brands trying to break through every week. If you’re a software developer, you might be unsure about where to concentrate your efforts. Is it the studio name, or the product? Do you need to concentrate on establishing a community, or simply having a visible presence […]
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READ MOREAWE USA 2023 was my first international #XR conference post-COVID. It was of course great to catch-up with many old friends and colleagues from the industry (and apologies to those I didn’t manage to connect with!), and I thought that now would be a good time to share some key takeaways.
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READ MOREHere at Tiny Brains we’ve been lucky enough to work with studios that have built an audience from the earliest of VR days. Launching their first titles way back on the Oculus Rift DK2, long before the first consumer release of any headset was anywhere to be seen, they garnered anticipation for what they would be […]