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READ MOREEvery March, thousands of developers, creators, and industry leaders descend on San Francisco for the Game Developers Conference (GDC). For years, GDC was one of the few places where the VR ecosystem could align, connect, and chart the next wave of innovation. But as we approach GDC 2026, the landscape feels different. Especially for the […]
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READ MOREWhen veteran VR developer nDreams released Wreckin’ Raccoon on the Meta Quest Storelast month, it did so with surprisingly little fanfare compared to the traditional marketing blitz. There was no massive showcase reveal, no global ad campaign plastered across social media. Instead, Wreckin’ Raccoon simply went live, letting players discover its chaotic raccoon mayhem organically.
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READ MOREIf you only read headlines, you’d be forgiven for thinking VR is on its last legs. Studios downsizing. Hardware sales flattening. Fewer “must-have” releases dominating the conversation. By most traditional metrics, 2026 is shaping up to be a rough year for VR. Especially in gaming. But here’s the thing: rough years are often where the […]
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READ MOREMeta’s recent workforce reductions within Reality Labs have reignited a wide-ranging debate across the XR industry. While layoffs are never easy — particularly for the people directly affected — the changes have prompted broader discussion about Meta’s long-term strategy, the current state of VR development, and what these decisions may mean for the future of […]
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READ MORE2026 has arrived and we’re all ready to jump into another rollercoaster year for XR. In late 2025 there were all sorts of rumours as to what would be coming down the line: Meta extending the life cycle of Quest headsets (good) and raising the price of hardware (bad); Apple pushing forward with an ‘entry’ […]
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READ MOREAs XR continues to mature globally, industry gatherings have become essential hubs for sharing progress, forecasting future trends, and strengthening collaboration between creators, platform holders, and hardware manufacturers. In Japan, XR Kaigi has steadily grown into one of the most notable events in this space. I attended for the first time this month, and found […]
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READ MOREIn recent months I’ve had the pleasure to write innumerable press releases on behalf of Tiny Brains’ clients. These cover a variety of #XR topics, from games to hardware to experiential platforms, and much more besides. Through doing so, the team effort to achieve the highest standard possible has taught me a few basic principles […]
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READ MOREThe Apple Vision Pro is a game changer for XR. But perhaps not for the reasons your expecting. Yes, the technology is revolutionary, bringing brand new experiences to the home. Or enterprise. Or healthcare, education, architecture and innumerate other sectors. However, this is not the headset’s biggest strength in my opinion. What takes centre place is […]
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READ MOREThe #XR industry is a space with a lot of new brands trying to break through every week. If you’re a software developer, you might be unsure about where to concentrate your efforts. Is it the studio name, or the product? Do you need to concentrate on establishing a community, or simply having a visible presence […]
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READ MOREAWE USA 2023 was my first international #XR conference post-COVID. It was of course great to catch-up with many old friends and colleagues from the industry (and apologies to those I didn’t manage to connect with!), and I thought that now would be a good time to share some key takeaways.