Tiny Brains

In recent months I’ve had the pleasure to write innumerable press releases on behalf of Tiny Brains’ clients. These cover a variety of #XR topics, from games to hardware to experiential platforms, and much more besides. Through doing so, the team effort to achieve the highest standard possible has taught me a few basic principles that I decided to share with you today!

Though the below takeaways may sound obvious to many, beginners may find the exercise quite daunting. If your skillset isn’t marketing, you may not know where to begin when it comes to contacting press and influencers. Dropping a DM saying ‘hi’ isn’t going to get you very far! So here’s a handful of experienced advice to get going on writing your own press releases:

 

• Know Your Audience

Firstly, it’s important to know who you’re writing to. 90% of the time, this won’t be the end user. It will be the press, influencers, or potential collaborators. Or maybe even it’s intended to raise interest in potential investment. All these call for a very different approach to writing for your website, blog or social media.

 

• Keep it Brief

When addressing the above audiences, assume they have very little time available. Get straight to the point. Sell your product/idea in your first paragraph. By all means dive into deeper detail in the body (or, better yet, invite them to your website for more information), but your USPs should be immediate and obvious in the first few sentences.

 

• Proof-read, proof-read, proof-read

This may seem obvious, but you’d be surprised how obvious errors slip through. It’s very much worth having fresh eyes cast over your press releases. Preferably from people in an unrelated field. Can they understand your point? Does it strike them as interesting? If so, great! If not, how could you address this without changing your messaging?

As always, if you’re working in XR and looking to raise some attention to your product and/or service, don’t hesitate to reach out!